Oct. 20, 2017 by Sara Jabbari
How to Use Your Facebook, YouTube and Dailymotion Videos on Your Site
Given today’s omnipresence of social platforms, it is no longer sufficient to distribute your video content on your property alone. Your viewers are accessible at multiple touch-points: your owned and operated site, social media pages, video sharing platforms etc… Posting your videos on all of your channels, including your Facebook page, your YouTube channel and Dailymotion account therefore allows you to reach a wider, sometimes fragmented audience.
However, with so many different destinations for your video content, some of your viewers receive a small taste of your overall video offering, while publishers get a small take of the revenue monetized from these distributed videos. In addition, because each platform has its own separate metrics and analytics, publishers get an isolated, rather than an aggregated view of video performance.
But what if all the videos on all your platforms also existed in one single place? This would allow publishers to still benefit from the higher traffic generated from their different video sources, while receiving a more complete monetization and analytics package.
The solution : M-Feed
At the touch of a button, Pulpix enables you to connect any of your external video sources to your website, creating a larger catalog containing your videos, be it in horizontal, square or vertical format.
How does it work?
Once videos are listed, they are analyzed and contextualized in order to understand your content spanning different categories and verticals. By centralizing your videos into one destination, not only do you increase the video inventory on your site, but you unlock massive amounts of data that accompany it - data that is consolidated to let you see in a collected manner what you would normally see separately.
Pulpix’s AI platform collects data on your content, but also on the consumption behaviors and preferences of your viewers: user interactions, video completion rates, video views and consumption histories are recorded and categorized in real-time. By aggregating data points from many sources, publishers are able to see a fuller picture, allowing for a video experience that is personalized to each visitor of your site, especially as the additional video enables more precise and intelligent recommendations.
For example, while social videos are shorter - typically less than a minute - and optimized for mobile, by tracking your viewer’s past behaviors, their geolocation, the time of day, and the device they are using, the M-Feed will suggest the video the user will most likely engage with - in this case the most appropriate short-form content.
How does the user interact with it?
In addition to a more tailored video experience, the M-Feed comes in the form of a feed, with a next-generation video player. Users scroll through a fluid stream of videos, similar to the experience we get on native, mobile platforms. The difference here is that while users will receive a premium video experience on both your site and their social media apps, publishers, who normally do not equally benefit from the videos living on different channels, now can.
M-Feed allows publishers to more easily monetize their videos because they exist on their owned and operated sites, growing their advertising revenue as a result of an increase in video inventory, more sophisticated recommendations and higher viewer engagement. Who says users, publishers and advertisers can’t all benefit at the same time?
Bringing your video together in one place lets you centralize your data and better profile your audience in order to make smarter decisions that will boost the video experience for your viewers, and ultimately the growth of your media brand.