Make Something Viewers Want

Pulpix’s unique position at the center of the online video ecosystem gives us unprecedented access to insights on consumption of video. Discover how U and AI can work together to drive viewer engagement. 

What is Video Viewability?

viewability

Today, video ads have become the most effective advertising medium, justifying the high rates advertisers pay to have their ads served on pu

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June 22, 2017

What are SSP and DSP?

ssp dsp

While ads were traditionally bought and sold by human sales representatives, these transactions have increasingly been automated. This new p

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June 21, 2017

What’s the Difference Between VAST and VPAID?

vast vpaid

In video advertising, there are two important terms that all advertisers must be familiar with: VAST and VPAID. The Interactive Advertising

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June 20, 2017

How to Increase My Video CPMs?

cpm

When online publishers sell video inventory to advertisers, advertisers must pay a CPM. The CPM is the cost of displaying an advertisement o

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June 16, 2017

How do You Measure the Success of Your Videos?

measurebig

Publishers create and deliver video keeping in mind which device, which platform and which orientation users will view the content. But uplo

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June 15, 2017

Vertical or Horizontal Video on Mobile?

horizontal vs vertical

Traditionally, we watched video on horizontal, large screens. Today, video consumption has increasingly moved to our mobile phones, and this

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June 14, 2017

Autoplay or Click-to-Play Video?

autovsclick

Once a video has been produced, online publishers must ask themselves one important question: make the video autoplay (AP) or click-to-play

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June 13, 2017

What are the Different Video Ad Formats Available?

Format

Video advertising is becoming a powerful medium for advertisers, making it an exciting time for online publishers as the CPMs are higher tha

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June 8, 2017

How to Monetize My Website with Videos?

monetize videos

Unlike static media, videos have the power to engage users and potentially generate millions of views. But video content is not cheap. So ho

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June 6, 2017

Mobile Video: Reinventing Storytelling in the Mobile Age

mobile - blog

What device did you use to make your last phone call, take your most recent picture, or listen to your favorite song? Chances are your answe

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May 23, 2017

Video Publishing Breakfast in New York - February 2017

breakfast - blog

We were delighted to host the first Video Publishing Breakfast in New York last week, the first of a long series. Question of the day was st

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The Youtube User Experience, an Inspiration for Online Publishers

Youtube - blog

Youtube is the biggest video sharing platform on the planet. Their success is the result of investing time and resources on how to provide t

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Feb. 2, 2017

Press Release - Jan. 2017 | Pulpix Raises Seed Funding Round

funding seed - blog

Funds Will Be Used For Product Development and Expansion Into The United States

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What Publishers Need to Realize about Engaging Sports Fans with Online Videos

sport - blog

Criticism, retirement, insults, racism. What might sound like a daytime soap opera is actually an insight into the world of sports websites.

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Content Recommendation Best Practices in 2017

recommendation - blog

Content discovery is essential for publishers looking to boost audience retention and monetize their websites… and despite the emergence of

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Multitasking: Why We Are Obsessed With Doing a Thousand Things Per Minute

Multitasking - blog

We have entered an unprecedented world of unlimited content and constant connectivity. The rise of the Internet of Things and the incessant

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Why Video Content is Necessary to Your Editorial Strategy

video strategy

The world is changing, and fast. Online traffic will soon be dominated by online video.According to the latest studies, online video is on t

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How is Video Content Helping Develop Audience?

audience - pulpix

It’s obvious. Step #1 of all marketing strategies is finding out what the user wants. A badly targeted campaign will do nothing but alienate

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Holiday Content Marketing: Are You Doing It Right?

holiday - blog

“What?!” I hear you crying in disbelief. Yes, that’s right, it’s already Christmas Eve. But don’t despair, the holiday period is the perfect

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Benchmark of The Best Video Hosting Solutions

hosting - blog

Video players play a critical role in the way publishers content is delivered. Here we dissect nine video players for publishers.

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Jan. 10, 2017