Make Something Viewers Want

Pulpix’s unique position at the center of the online video ecosystem gives us unprecedented access to insights on consumption of video. Discover how UX and AI can work together to drive viewer engagement. 

How to Use Your Facebook, YouTube and Dailymotion Videos on Your Site

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The issueGiven today’s omnipresence of social platforms, it is no longer sufficient to distribute your video content on your property alone.

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Oct. 20, 2017

Should I Really Build a Native App for My Website?

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As media consumption and internet usage shifts to mobile, companies are rethinking and re-adapting their mobile strategies. Most media time,

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Oct. 18, 2017

Why You Need a Mix of Topical and Evergreen Videos

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When it comes to video, there are essentially two categories it can fall into: topical or evergreen. In order to know which category your vi

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Oct. 18, 2017

Tracking Your Distributed Video Content

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Distributing video, whether it is on social media or third party platforms, is an indispensable way of developing your audiences. But with s

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Oct. 10, 2017

Editing and Distributing Your Videos

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Once you have created or curated your videos, you must figure out how to get that content out there for people across the web to see it. But

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Oct. 10, 2017

When it Comes to Fill-Rate, Less is More

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What is fill-rate and why is it important?Whenever there is an ad opportunity and an ad request is made to an ad source (such as an ad netwo

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Sept. 15, 2017

Understand Your Audience to Create Better Content

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We keep hearing about a “pivot to video” because it is increasingly topping publishers’ priorities for 2017. While there are best practices

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Sept. 13, 2017

Where to Get Video Content for My Site?

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In our last post, we talked about how the benefits of premium content have made it a highly attractive and monetizable inventory. However, a

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Sept. 13, 2017

Top Benefits of Premium Video Content

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What is “premium” video?Although what constitutes “premium video” is not unanimously defined, premium video is  recognized as content of sup

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Aug. 25, 2017

How Brand Safety Came Back Into the Spotlight

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Why is brand safety gaining attention? Brand safety came back into the spotlight when the largest video platform served pre-roll ads within

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Aug. 25, 2017

If You Go Mobile, You Must Go Feed.

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As our digital environment moves from desktop to mobile, the way we consume content changes accordingly. Companies that are winning in today

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July 31, 2017

What is the State of Ad Blocking?

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What is the current state of ad blocking?According to a 2017 Global Adblock Report by PageFair, as of December 2016, 11% of the global inter

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July 18, 2017

The Good Recipe for Mobile Video

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10 Ingredients for a Successful Video Business on Mobile Sites. Follow these steps, and you'll leave your viewers wanting more.

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July 10, 2017

What are Bumper Ads?

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Video ads preceding video content are difficult to monetize when users skip the ad or click away before watching it. According to a 2015 stu

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June 29, 2017

What is Video Viewability?

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Today, video ads have become the most effective advertising medium, justifying the high rates advertisers pay to have their ads served on pu

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June 22, 2017

What are SSP and DSP?

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While ads were traditionally bought and sold by human sales representatives, these transactions have increasingly been automated. This new p

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June 21, 2017

What’s the Difference Between VAST and VPAID?

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In video advertising, there are two important terms that all advertisers must be familiar with: VAST and VPAID. The Interactive Advertising

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June 20, 2017

How to Increase My Video CPMs?

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When online publishers sell video inventory to advertisers, advertisers must pay a CPM. The CPM is the cost of displaying an advertisement o

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June 16, 2017

How do You Measure the Success of Your Videos?

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Publishers create and deliver video keeping in mind which device, which platform and which orientation users will view the content. But uplo

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June 15, 2017

Vertical or Horizontal Video on Mobile?

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Traditionally, we watched video on horizontal, large screens. Today, video consumption has increasingly moved to our mobile phones, and this

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June 14, 2017

Autoplay or Click-to-Play Video?

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Once a video has been produced, online publishers must ask themselves one important question: make the video autoplay (AP) or click-to-play

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June 13, 2017

What are the Different Video Ad Formats Available?

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Video advertising is becoming a powerful medium for advertisers, making it an exciting time for online publishers as the CPMs are higher tha

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June 8, 2017

How to Monetize My Website with Videos?

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Unlike static media, videos have the power to engage users and potentially generate millions of views. But video content is not cheap. So ho

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June 6, 2017

Mobile Video: Reinventing Storytelling in the Mobile Age

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What device did you use to make your last phone call, take your most recent picture, or listen to your favorite song? Chances are your answe

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May 23, 2017

Video Publishing Breakfast in New York - February 2017

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We were delighted to host the first Video Publishing Breakfast in New York last week, the first of a long series. Question of the day was st

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The Youtube User Experience, an Inspiration for Online Publishers

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Youtube is the biggest video sharing platform on the planet. Their success is the result of investing time and resources on how to provide t

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Feb. 2, 2017

Press Release - Jan. 2017 | Pulpix Raises Seed Funding Round

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Funds Will Be Used For Product Development and Expansion Into The United States

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What Publishers Need to Realize about Engaging Sports Fans with Online Videos

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Criticism, retirement, insults, racism. What might sound like a daytime soap opera is actually an insight into the world of sports websites.

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Content Recommendation Best Practices in 2017

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Content discovery is essential for publishers looking to boost audience retention and monetize their websites… and despite the emergence of

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Multitasking: Why We Are Obsessed With Doing a Thousand Things Per Minute

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We have entered an unprecedented world of unlimited content and constant connectivity. The rise of the Internet of Things and the incessant

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Why Video Content is Necessary to Your Editorial Strategy

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The world is changing, and fast. Online traffic will soon be dominated by online video.According to the latest studies, online video is on t

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How is Video Content Helping Develop Audience?

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It’s obvious. Step #1 of all marketing strategies is finding out what the user wants. A badly targeted campaign will do nothing but alienate

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Holiday Content Marketing: Are You Doing It Right?

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“What?!” I hear you crying in disbelief. Yes, that’s right, it’s already Christmas Eve. But don’t despair, the holiday period is the perfect

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Benchmark of The Best Video Hosting Solutions

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Video players play a critical role in the way publishers content is delivered. Here we dissect nine video players for publishers.

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Jan. 10, 2017